Contingency Marketing
The Contingency Marketing Organization cultivates new marketing compensation models between marketers and people who need them.
Once your marketing goals are aligned with a compensation value, Contingency Marketing professionals direct your marketing efforts while you focus on your unique contribution to the project.
Contingency Marketing works much in the same way contingency-based lawyers work. Contingency-based lawyers get paid when you win your case. Contingency Marketers get paid when your campaign is successful.
Contingency Marketing provides start-ups a “play now, pay later” alternative to marketing costs, by approaching compensation from a radical new perspective.
The difference between old-fashioned marketing consultants and Contingency Marketing is that Contingency Marketing agreements compensate independent marketers with target-based fixed-fees, equity and/or barter.
If a client fails to contribute the agreed upon resources or take the agreed upon actions, Contingency Marketing agreements revert to a cancellation clause, and the marketer keeps all intellectual property rights.
This method keeps the client engaged with the project, and prevents the theft of intellectual property from the marketing expert until fair compensation is attained. More importantly, Contingency Marketing protects clients from ineffective marketing campaigns and wasting start-up cash.
