Archive for the ‘Green Environment’ Category

As part of the makeover, a redesign of the iconic brand logo required new exterior signage at more than 3,200 locations that will now incorporate energy-efficient, long-life GE Tetra LED lighting systems. By replacing neon and fluorescent lighting with LED lighting systems, the company expects to save $3 million annually in maintenance costs and $1.4 [...]

While “greening” (like social media) may seem like an unprofitable fad to some old-timers, its important to remember how progress works. In the 1890′s many business people thought the telephone was a passing fancy… until everybody got one. Same with the fax in the 1980′s and email in the 1990′s. Its all about meeting the [...]

From 2002-07, the category grew by double digits, a phase Patrick Quinn, CEO and president of PQ Media, called the “gold rush.” Today the medium, growing at a single-digit pace, is in its shakeout and consolidation phase. “This is a critical phase in the evolution of the business. We’ll see acceleration, but there are still [...]