In other words, digital signage is NOT about putting another TV full of commercials into your retail space. Its about integrating dynamic, relevant communications to specific guests. ~ JL – – – Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks Special consumer offers triggered by external events – [...]
Archive for the ‘Sign Buying Advice’ Category
Research identifies Customer Interaction as key trend for Digital Signage in 2010
Posted: 2nd December 2009 by John@ArrowSign.net in Sign Buying Advice, Signs in the News, Signs of the Future, Tech GeekTags: digital content network, digital signage
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Digital Signage: Economic Growth May Be Closer Than You Think
Posted: 30th November 2009 by John@ArrowSign.net in Sign Buying Advice, Sign Smarts, Signs in the News, Signs of the FutureTags: advertising, digital content network, digital signage, DOOH, point-of-purchase
According to an ABI Research industry analyst, one main reason for the growth is that traditional advertising media are losing their appeal. Possibly unknown only to digital signage newbies; digital signage offers something traditional advertising media can’t: the ability to reach buyers with dynamic messaging at the point of sale. When shoppers are in a [...]
Digital signage is cool, but who can afford cool in this economy?
Posted: 20th October 2009 by John@ArrowSign.net in Sign Buying Advice, Sign Smarts, Signs of the Future, Tech GeekDigital signage is more than cool — it’s smart. Companies around the world are realizing that digital signage is a good investment, not only because it adds a high-tech edge to a venue, but because it addresses the specific business needs of increasing revenue and decreasing costs… Read the full story …
