According to an ABI Research industry analyst, one main reason for the growth is that traditional advertising media are losing their appeal. Possibly unknown only to digital signage newbies; digital signage offers something traditional advertising media can’t: the ability to reach buyers with dynamic messaging at the point of sale. When shoppers are in a [...]
Archive for the ‘Sign Smarts’ Category
Better Bike Lane Signage Is Low-Cost, High-Impact Solution for Urban Cyclists
Posted: 11th November 2009 by John@ArrowSign.net in Green Environment, Health & Safety, Inspiration & Motivation, Sign Smarts, Signs of the FutureTags: bicycle, green, road signs
While the rest of us spin our wheels waiting for that infrastructure cash to kick in so that we can have a smooth new bike path to ride on, Los Angeles-based designer Joseph Prichard has a much better idea–one that not only gets bikers on the road, but makes them safer too. His proposal, Better [...]
Digital OOH Set to Skyrocket
Posted: 9th November 2009 by John@ArrowSign.net in Sign Smarts, Signs of the Future, Tech GeekTags: digital content network, digital out-of-home, digital signage
Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released this week, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from [...]
