Archive for the ‘Signs in the News’ Category

Phoenix Island is a luxury resort under construction on a man-made island in the center of Sanya City, in China’s Huinan province. With landmark architecture by Beijing-based MAD Architects, the complex will include a five-star hotel and conference center, a signature seven-star hotel, domestic and international passenger terminals, a yacht clubhouse, and six boutique apartment [...]

In other words, digital signage is NOT about putting another TV full of commercials into your retail space. Its about integrating dynamic, relevant communications to specific guests. ~ JL – – – Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks Special consumer offers triggered by external events – [...]

According to an ABI Research industry analyst, one main reason for the growth is that traditional advertising media are losing their appeal. Possibly unknown only to digital signage newbies; digital signage offers something traditional advertising media can’t: the ability to reach buyers with dynamic messaging at the point of sale. When shoppers are in a [...]