“This raises the interesting question of how our brains deal with deception. Somehow, a balance has to be struck: it would be too costly to question the motive behind every interaction, but taking everything at face value makes us vulnerable. Neuroscientists have become very interested in the differences in brain activity between interacting with a [...]
Archive for the ‘Signs of the Future’ Category
How our brains build social worlds …
Posted: 5th December 2009 by John@ArrowSign.net in Advertising Science, Inspiration & Motivation, Signs of the Future, Tech Geek0
Holiday Inn ‘Green’ Signage Yields $4.4M Savings Annually
Posted: 2nd December 2009 by John@ArrowSign.net in Codes & Regulations, Green Environment, Inspiration & Motivation, Laws, Signs of the FutureTags: environment, green, signs
As part of the makeover, a redesign of the iconic brand logo required new exterior signage at more than 3,200 locations that will now incorporate energy-efficient, long-life GE Tetra LED lighting systems. By replacing neon and fluorescent lighting with LED lighting systems, the company expects to save $3 million annually in maintenance costs and $1.4 [...]
