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	<title>J. Lilly &#124; Marketing Genius</title>
	<link>http://jlilly.com/wordpress</link>
	<description>Hosted by John Lilly, Marketing Director at Arrow Sign Company</description>
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		<title>The secrets of changing the world</title>
		<description><![CDATA[&#8220;Is it possible to find a common thread which runs through these diverse and daring minds whether it be in business, science or art? Well, it&#8217;s worth a try. Here are the qualities that seem to separate us sheep from the innovative goats.&#8221; AN INDESTRUCTIBLE WILL &#8220;True innovators know how to take a punch. When [...]]]></description>
		<link>http://jlilly.com/wordpress/the-secrets-of-changing-the-world/</link>
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		<title>Millions for Road Signs?: That&#8217;s Stimulating? &#8211; ABC News</title>
		<description><![CDATA[Some Call it Transparency, Others Another Example of Government Waste As the midterm election season approaches, new road signs are popping up everywhere – millions of dollars worth of signs touting &#8220;The American Reinvestment and Recovery Act&#8221; and reminding passers-by that the program is &#8220;Putting America Back to Work.&#8221;A look at where the stimulus money [...]]]></description>
		<link>http://jlilly.com/wordpress/millions-for-road-signs-thats-stimulating-abc-news/</link>
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		<title>Focus and Sacrifice are the Keys to Marketing Success</title>
		<description><![CDATA["You have to stop trying to be everything to everyone."]]></description>
		<link>http://jlilly.com/wordpress/focus-sacrifice-key-marketing-success/</link>
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		<title>Compelling Argument Against Cold-Calling</title>
		<description><![CDATA[Sales People Don’t Cold Call By Jeremy Miller Cold calling is described in heroic terms: beating a path to the prized customer; crossing the many obstacles and walls of protection to find the elusive buyer; wrangling and competing against the many other sales people pursuing the same prize. After breathless battle and hard work the [...]]]></description>
		<link>http://jlilly.com/wordpress/compelling-argument-against-cold-calling/</link>
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		<title>Digital Signage 2009: The Good, The Bad and The Ugly</title>
		<description><![CDATA[December 30, 2009 &#8211; San Francisco Bay Area John E. Lilly &#124; ARROWSIGN .NET As the 00&#8242;s draw to a close, I&#8217;m finding the Twitterverse inundated with chatter on &#8220;digital signage.&#8221; Often shortened to &#8220;DS&#8221; or &#8220;DOOH&#8221; for the awkward catchall &#8220;Digital Out-Of-Home&#8221; signage, this social media activity stirred the investigator in me. First off, [...]]]></description>
		<link>http://jlilly.com/wordpress/digital-signage-2009-the-good-the-bad-and-the-ugly/</link>
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		<title>Youth Football Championship</title>
		<description><![CDATA[Congratulations to my son, Jack (#86), and his entire Championship team &#8211; the Clayton Valley Pee Wee Falcons. They won 35 &#8211; 0 ; ) Youth Football Championship.]]></description>
		<link>http://jlilly.com/wordpress/youth-football-championship/</link>
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		<title>How our brains build social worlds &#8230;</title>
		<description><![CDATA[&#8220;This raises the interesting question of how our brains deal with deception. Somehow, a balance has to be struck: it would be too costly to question the motive behind every interaction, but taking everything at face value makes us vulnerable. Neuroscientists have become very interested in the differences in brain activity between interacting with a [...]]]></description>
		<link>http://jlilly.com/wordpress/how-our-brains-build-social-worlds/</link>
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		<title>Holiday Inn ‘Green’ Signage Yields $4.4M Savings Annually</title>
		<description><![CDATA[As part of the makeover, a redesign of the iconic brand logo required new exterior signage at more than 3,200 locations that will now incorporate energy-efficient, long-life GE Tetra LED lighting systems. By replacing neon and fluorescent lighting with LED lighting systems, the company expects to save $3 million annually in maintenance costs and $1.4 [...]]]></description>
		<link>http://jlilly.com/wordpress/holiday-inn-%e2%80%98green%e2%80%99-signage-yields-4-4m-savings-annually/</link>
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		<title>Research identifies Customer Interaction as key trend for Digital Signage in 2010</title>
		<description><![CDATA[In other words, digital signage is NOT about putting another TV full of commercials into your retail space. Its about integrating dynamic, relevant communications to specific guests. ~ JL - &#8211; - Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks Special consumer offers triggered by external events – [...]]]></description>
		<link>http://jlilly.com/wordpress/research-identifies-customer-interaction-as-key-trend-for-digital-signage-in-2010/</link>
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		<title>Why Profit Shouldn&#8217;t Be Your Top Goal</title>
		<description><![CDATA[Making the bottom line your top priority may not be the best way to improve profitability. Recent research shows that CEOs who put stakeholders’ interests ahead of profits generate greater workforce engagement—and thus deliver the superior financial results that they have made a secondary goal. This finding is based on survey data gathered from 520 [...]]]></description>
		<link>http://jlilly.com/wordpress/why-profit-shouldnt-be-your-top-goal/</link>
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