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	<title>J. Lilly Design &#124; Integrated Marketing Communications &#124; San Francisco Bay Area</title>
	<link>http://jlilly.com/wordpress</link>
	<description>Marketing news, insight and information provided by John E. Lilly</description>
	<lastBuildDate>Sun, 07 Mar 2010 04:20:45 +0000</lastBuildDate>
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		<title>Compelling Argument Against Cold-Calling</title>
		<description><![CDATA[Sales People Don’t Cold Call
By Jeremy Miller
Cold calling is described in heroic terms: beating a path to the  prized customer; crossing the many obstacles and walls of protection to  find the elusive buyer; wrangling and competing against the many other  sales people pursuing the same prize. After breathless battle and hard  [...]]]></description>
		<link>http://jlilly.com/wordpress/compelling-argument-against-cold-calling/</link>
			</item>
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		<title>Digital Signage 2009: The Good, The Bad and The Ugly</title>
		<description><![CDATA[December 30, 2009 - San Francisco Bay Area
John E. Lilly &#124; ARROWSIGN .NET
As the 00's draw to a close, I'm finding the Twitterverse inundated with chatter on "digital signage." Often shortened to "DS" or "DOOH" for the awkward catchall "Digital Out-Of-Home" signage, this social media activity stirred the investigator in me.
First off, I'm a hobby [...]]]></description>
		<link>http://jlilly.com/wordpress/digital-signage-2009-the-good-the-bad-and-the-ugly/</link>
			</item>
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		<title>Youth Football Championship</title>
		<description><![CDATA[Congratulations to my son, Jack (#86), and his entire Championship team - the Clayton Valley Pee Wee Falcons. They won 35 - 0 ; )
Youth Football Championship.
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		<link>http://jlilly.com/wordpress/youth-football-championship/</link>
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		<title>How our brains build social worlds &#8230;</title>
		<description><![CDATA["This raises the interesting question of how our brains deal with deception. Somehow, a balance has to be struck: it would be too costly to question the motive behind every interaction, but taking everything at face value makes us vulnerable. Neuroscientists have become very interested in the differences in brain activity between interacting with a [...]]]></description>
		<link>http://jlilly.com/wordpress/how-our-brains-build-social-worlds/</link>
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		<title>Holiday Inn ‘Green’ Signage Yields $4.4M Savings Annually</title>
		<description><![CDATA[As part of the makeover, a redesign of the iconic brand logo required new exterior signage at more than 3,200 locations that will now incorporate energy-efficient, long-life GE Tetra LED lighting systems. By replacing neon and fluorescent lighting with LED lighting systems, the company expects to save $3 million annually in maintenance costs and $1.4 [...]]]></description>
		<link>http://jlilly.com/wordpress/holiday-inn-%e2%80%98green%e2%80%99-signage-yields-4-4m-savings-annually/</link>
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		<title>Research identifies Customer Interaction as key trend for Digital Signage in 2010</title>
		<description><![CDATA[In other words, digital signage is NOT about putting another TV full of commercials into your retail space. Its about integrating dynamic, relevant communications to specific guests. ~ JL
- - -

Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks
Special consumer offers triggered by external events – such as weather [...]]]></description>
		<link>http://jlilly.com/wordpress/research-identifies-customer-interaction-as-key-trend-for-digital-signage-in-2010/</link>
			</item>
	<item>
		<title>Why Profit Shouldn&#8217;t Be Your Top Goal</title>
		<description><![CDATA[Making the bottom line your top priority may not be the best way to improve profitability. Recent research shows that CEOs who put stakeholders’ interests ahead of profits generate greater workforce engagement—and thus deliver the superior financial results that they have made a secondary goal.
This finding is based on survey data gathered from 520 business [...]]]></description>
		<link>http://jlilly.com/wordpress/why-profit-shouldnt-be-your-top-goal/</link>
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		<title>Digital Signage: Economic Growth May Be Closer Than You Think</title>
		<description><![CDATA[According to an ABI Research industry analyst, one main reason for the growth is that traditional advertising media are losing their appeal. Possibly unknown only to digital signage newbies; digital signage offers something traditional advertising media can't: the ability to reach buyers with dynamic messaging at the point of sale.
When shoppers are in a store, [...]]]></description>
		<link>http://jlilly.com/wordpress/digital-signage-economic-growth-may-be-closer-than-you-think/</link>
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		<title>Denmark approves new police powers ahead of Copenhagen summit</title>
		<description><![CDATA[This is the best solution they could come up with? Arresting people "they suspect might break the law."?   Wow.
- - -
The Danish parliament today passed legislation which will give police sweeping powers of "pre-emptive" arrest and extend custodial sentences for acts of civil disobedience. The "deeply worrying" law comes ahead of the UN climate [...]]]></description>
		<link>http://jlilly.com/wordpress/denmark-approves-new-police-powers-ahead-of-copenhagen-summit/</link>
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	<item>
		<title>Don&#8217;t Wait for the Right Deal to Come Along</title>
		<description><![CDATA["But the best deals sometimes arise from situations where the opportunity had to be created."
"I hear too often from people that they are waiting until the right deal or idea comes along and when it comes they'll be ready to strike. This is a rather passive approach. Successful business leaders and investors are proactive hunters, [...]]]></description>
		<link>http://jlilly.com/wordpress/dont-wait-for-the-right-deal-to-come-along/</link>
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