In other words, digital signage is NOT about putting another TV full of commercials into your retail space. Its about integrating dynamic, relevant communications to specific guests. ~ JL – – – Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks Special consumer offers triggered by external events – [...]
Posts Tagged ‘digital content network’
DOOH (Digital Out-Of-Home) Forecast Dims
Posted: 16th November 2009 by John@ArrowSign.net in Green Environment, Signs in the News, Signs of the FutureTags: digital content network, DOOH, electronic signage, LED
From 2002-07, the category grew by double digits, a phase Patrick Quinn, CEO and president of PQ Media, called the “gold rush.” Today the medium, growing at a single-digit pace, is in its shakeout and consolidation phase. “This is a critical phase in the evolution of the business. We’ll see acceleration, but there are still [...]
