Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released this week, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from [...]
Posts Tagged ‘digital out-of-home’
Digital OOH Set to Skyrocket
Posted: 9th November 2009 by John@ArrowSign.net in Sign Smarts, Signs of the Future, Tech GeekTags: digital content network, digital out-of-home, digital signage
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WSJ Scores With Out-of-Home Digital Screen Strategy
Posted: 6th November 2009 by John@ArrowSign.net in Inspiration & Motivation, Sign Smarts, Signs in the News, Signs of the FutureTags: digital out-of-home, digital signage, DOOH, entrepreneurial
In past jobs, Jim Harris has been a proponent of “hyper-local” marketing strategies that takes place in the lobbies of office buildings. So it’s no surprise he’s made that an anchor of the new Wall Street Journal Office Network. As CEO of the three-year-old company, he oversees a broadcast network of digital screens in more [...]
