In other words, digital signage is NOT about putting another TV full of commercials into your retail space. Its about integrating dynamic, relevant communications to specific guests. ~ JL – – – Retail, hospitality and grocery companies will demand better interplay with customers through their signage networks Special consumer offers triggered by external events – [...]
Posts Tagged ‘digital signage’
Digital OOH Set to Skyrocket
Posted: 9th November 2009 by John@ArrowSign.net in Sign Smarts, Signs of the Future, Tech GeekTags: digital content network, digital out-of-home, digital signage
Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released this week, the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional OOH’s 1.4 percent growth rate. Traditional out-of-home is forecast to inch up from [...]
