According to an ABI Research industry analyst, one main reason for the growth is that traditional advertising media are losing their appeal. Possibly unknown only to digital signage newbies; digital signage offers something traditional advertising media can’t: the ability to reach buyers with dynamic messaging at the point of sale. When shoppers are in a [...]
Posts Tagged ‘DOOH’
DOOH (Digital Out-Of-Home) Forecast Dims
Posted: 16th November 2009 by John@ArrowSign.net in Green Environment, Signs in the News, Signs of the FutureTags: digital content network, DOOH, electronic signage, LED
From 2002-07, the category grew by double digits, a phase Patrick Quinn, CEO and president of PQ Media, called the “gold rush.” Today the medium, growing at a single-digit pace, is in its shakeout and consolidation phase. “This is a critical phase in the evolution of the business. We’ll see acceleration, but there are still [...]
WSJ Scores With Out-of-Home Digital Screen Strategy
Posted: 6th November 2009 by John@ArrowSign.net in Inspiration & Motivation, Sign Smarts, Signs in the News, Signs of the FutureTags: digital out-of-home, digital signage, DOOH, entrepreneurial
In past jobs, Jim Harris has been a proponent of “hyper-local” marketing strategies that takes place in the lobbies of office buildings. So it’s no surprise he’s made that an anchor of the new Wall Street Journal Office Network. As CEO of the three-year-old company, he oversees a broadcast network of digital screens in more [...]
