J. Lilly | Marketing Genius » LED http://jlilly.com/wordpress Hosted by John Lilly, Marketing Director at Arrow Sign Company Sat, 28 Aug 2010 17:06:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 DOOH (Digital Out-Of-Home) Forecast Dims http://jlilly.com/wordpress/dooh-digital-out-of-home-forecast-dims/ http://jlilly.com/wordpress/dooh-digital-out-of-home-forecast-dims/#comments Tue, 17 Nov 2009 00:23:07 +0000 J. Lilly http://jlilly.com/wordpress/?p=300 From 2002-07, the category grew by double digits, a phase Patrick Quinn, CEO and president of PQ Media, called the “gold rush.” Today the medium, growing at a single-digit pace, is in its shakeout and consolidation phase.

“This is a critical phase in the evolution of the business. We’ll see acceleration, but there are still issues out there including fragmentation, scalability and measurement.”

Growing pains aside, DOOH continues to capture a larger share of the out-of-home market, accounting for 34 percent in 2009, up 13.9 percentage points from 2004. DOOH is forecast to gain another 7.5 points by 2014, expanding to 41.5 percent of the OOH market.

via DOOH Forecast Dims.

]]> http://jlilly.com/wordpress/dooh-digital-out-of-home-forecast-dims/feed/ 0