J. Lilly | Marketing Genius » point-of-purchase http://jlilly.com/wordpress Hosted by John Lilly, Marketing Director at Arrow Sign Company Fri, 16 Jul 2010 08:37:52 +0000 en hourly 1 http://wordpress.org/?v=3.0 Digital Signage: Economic Growth May Be Closer Than You Think http://jlilly.com/wordpress/digital-signage-economic-growth-may-be-closer-than-you-think/ http://jlilly.com/wordpress/digital-signage-economic-growth-may-be-closer-than-you-think/#comments Tue, 01 Dec 2009 03:45:07 +0000 John@ArrowSign.net http://jlilly.com/wordpress/?p=367 According to an ABI Research industry analyst, one main reason for the growth is that traditional advertising media are losing their appeal. Possibly unknown only to digital signage newbies; digital signage offers something traditional advertising media can’t: the ability to reach buyers with dynamic messaging at the point of sale.

When shoppers are in a store, evaluating which brand to buy, digital signage has the chance to snatch a bit of mindshare at the precise moment a buying decision is being made. Radio, TV, newspapers, magazines and even the Internet cannot make that claim.

via Digital Signage: Economic Growth May Be Closer Than You Think | Submit Articles | Fully-Explained.

]]> http://jlilly.com/wordpress/digital-signage-economic-growth-may-be-closer-than-you-think/feed/ 0