J. Lilly | Marketing Genius » progressive http://jlilly.com/wordpress Hosted by John Lilly, Marketing Director at Arrow Sign Company Sat, 28 Aug 2010 17:06:19 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Brand Enhancement by Electronics in Packaging http://jlilly.com/wordpress/brand-enhancement-by-electronics-in-packaging/ http://jlilly.com/wordpress/brand-enhancement-by-electronics-in-packaging/#comments Thu, 15 Oct 2009 20:48:45 +0000 J. Lilly http://jlilly.com/wordpress/?p=157 Electronics is already used in packaging from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. We even have medication that records how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up.

The key enabling technology – printed electronics – is about to reduce costs by 99%.

Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising – progressing way beyond static print – and dramatically better consumer propositions.

via Brand Enhancement by Electronics in Packaging 2010-2020: IDTechEx.

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